Testimonial Tuesday
Testimonial Tuesday
Is every single week if you own a business/ run a paid newsletter, come read my tips
“Claire is so generous with her knowledge of Substack, which is vast! She is supportive, kind and encouraging. The Digital Magazine course allowed me to create a Substack I love and continue to enjoy working on - it's fun rather than overwhelming. Having Claire's eyes on my Substack gave me the confidence to try new things. Plus, the community she has created is second to none! It's great to be a part of it.”
Hi Sparklers,
I wanted to remind you about a process that I have within my business I like to call ‘Testimonial Tuesday’. I named it that because I do this process every single Tuesday.
It takes me minutes but impacts deeply and profoundly.
Even if I miss a day I know there will be another rolling around the following week.
Testimonials build confidence and sharing them builds social proof with your readers, audience and paid subscribers.
Luckily, because Substack is such a great engine for reciprocity and generosity, you can grow you list and demonstrate your brilliant work just by asking for feedback.
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3 simple ways with testimonials
Pop into your dashboard and check your paid sub notes. Have any you want to use? Download them and keep them in a folder on your desktop. If one is RED HOT BRILLIANT, pop the image straight on your about or hero post.
Set up a questionnaire for your readers to feed back to you. This could be done as a poll or in a google form/ type form. If you set it up outside of Substack polls, try and make it every green. Here’s an example of a post full of polls and here’s the questionnaire I sent as a google form out to members at the start of the year.
Interview one of your clients, like this;
You can also screen shot anything LOVELY you are tagged in over on notes or anything Substack sends through that helps stack your Substack up as a place of authority and reflects your values back. Make sure to keep them in a folder in your email called ‘kind words’ or on your desktop called ‘testimonials’ so you can easy find and use them.
Be the lighthouse so your people can find you!
Claire
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PS - Mini test for paid members - if this a conversion post or not? 👀 tell me in the comments?
“I love Claires energy and passion, not just for Substack but for creative business in general! Sessions with Claire recently have helped me get over the freeze and overwhelm of not knowing where to start, and to take small actionable steps that have made a real difference to me. It's boosted my confidence to talk about my work and myself, and helped me to describe and define my offerings more succinctly. I love every time Claire leads us in journalling prompts, it doesn't feel like being taught, it feels like being gently guided to our own inner knowing! Eternally grateful for Claires guidance and support.”
This is a great idea! I must admit that I am not used to putting myself forward in that way. The most I do is save lovely comments for me, but don’t think about including it anywhere else. It might be to do with “tall poppy syndrome”.
“In Australia and New Zealand, tall poppy syndrome refers to successful people being criticised. This occurs when their peers believe they are too successful, or are bragging about their success. Intense scrutiny and criticism of such a person is termed as "cutting down the tall poppy".”
In NZ, we play a lot of our success down to a point we don’t talk about it! But if we aren’t going to stand up for ourselves and our value, who else will. 🤷♀️☺️
I love that you're talking about this! I gave up on directly asking people for testimonials because they always sounded like a script. I turned to screenshotting the organic "love notes" my kindreds send me through emails, DM's, and in my community. They are 9000x's more natural + relatable and the screenshots themselves are so easy to share anywhere I want.
Question - do you include these kinds of screenshots in some of your actual newsletters/posts?