REPLAY - So you want to build monthly recurring revenue (£$) on Substack?
“Your monthly paid subscribers make a conscious choice to stay with you every single month (or not)… they are a VERY different type of subscriber to your annual subscribers.”
Hi folks,
How are you? I’m just back from a very sunny holiday in the Canary Islands. The vibrance in the food was unreal… a real reset for me.
I wanted to let you know that next week’s members call is on the topic of ‘Building Sustainable Monthly Recurring Revenue (MRR) on Substack’. I am SO excited to get into this topic with you.
Both of my Substack publications brought in money while I was on holiday. I was on a digital black out so I wasn’t sure how much until I got back but it was a pleasant surprise unlike my overdue tax bill - ooops! Turns out I’d paid the wrong amount back in January - I’ve never been the biggest fan of numbers but I like them much more than I used to. 🤓
The amount of Monthly Recurring Revenue you earn should be a gentle goal as you’re building your Substack Publication…
Let me tell you why…
Ooo but Claire what’s MRR? I hear you ask…
What do we mean by monthly recurring revenue (MRR)?
In simple terms…
Outside of the online business world…
What MRR means is that…
you might customers who choose to pay you monthly.
you might have payment notifications to read with your morning coffee. ☕️
you might be able to take a holiday and automate everything you need and still be paid hundreds of dollars or thousands of pounds while you’re away. 🏝️
It’s basically monthly that repeats every single month so paid monthly subscribers who choose to stay are a great example of MRR
In this members call, you will learn and discover…
The difference between monthly and annual subscribers on Substack and why it matters to understand their motivations and their impact on our business.
Your unique sales and nurture approach with monthly subscribers
How Substack works with this stuff for us. Remember if we get paid so do they!
How to take care of your monthly subscribers in the best way possible
In the call, we cover…
Teaching slot…
Pricing for monthly subscriptions including Substack/ stripe fees/ tax/ VAT.
Managing price increases and how it all works
Journalling
Your customer avatar and the nuance of paying monthly
The question of conversion to annual…
Value stacking your work for paid subs who choose to pay monthly
Q&A.
Who should come?
Anyone writing here who has paid subs turned on or wants to learn about MRR.1
I’d love to see you there folks, here’s the link to sign up and join us available to all my paid members and any new folks who decide to jump in too!
Sending sparkles,
Claire
PS - Not ready to jump into the
membership? Need more hand holding and set up support? Here’s my next masterclass for beginners/ intermidate Substackers who are still finding their feet and planning out their vision. It’s on early bird sale for another 24 hours. Have questions? Just reply here.Hi, if we haven’t met. I’m Claire. I’m an Engagement Consultant and Mentor and I’ve building my online business joyfully and sustainably with Substack since 2022. I write to you from the Northumberland Coast in the UK where I live with my family and puppy Stella. Here at
I teach over 10k people how to grow on their terms here on Substack.Why not check out my archives or use the search feature for more Substack resources and support?
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