BTS of our Book Cover Design for 'How to Build a World Class Substack'
An interview with Russell Nohelty
“What matters is sending the right signals to the right reader that they should buy this book.”
I asked Russell to share a peek behind the curtain at our process for coming up with the book cover for How to Build a World Class Substack.
At the time of writing and making decisions on the book I was in a space flooded with complexity in my personal life.
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