💎 Beyond the Numbers: How Data combined with Intuition Can Shape Creative Strategy for your Newsletter
+ Guest workshops at Sparkle on Substack this year...
Hi folks,
I wanted to share a couple of workshops that are coming up for Diamond Members here at Sparkle on Substack. Diamond Membership is currently closed but if you want strategic support and advanced Substack classes with a small like minded cohort of creatives, you can upgrade by emailing me claire@creativelyconscious.co.uk
I will open the portal again for two days at the end of the month.
Back in the autumn, I worked with
in data analysis on some issues I was facing in my whole hearted business newsletter - and I was THRILLED with her feedback and suggestions for direction. I felt like I’d neglected that newsletter as I was spinning plates with other projects and I was ready to give it some attention.In simple terms, the data clearly showed that the personal essays I wrote there were (by a country mile) the most engaged with pieces of content. After I pivoted and implemented the suggested changes I stripped back my creative writing strategy to one I felt more aligned I felt GREAT and I hit two numerical goals at the end of 2024 too.1. I feel totally in flow with my writing there now and understand how to show up and share. I needed Amanda to help with my blind-spots and give me support with how to clarify my professional brand there away from Substack Education. It worked SO well for me. I loved our collaboration.
I asked Amanda if she would come and work with you guys here and share her insight and methods as an editorial strategist to empower you to look at your own data in the dashboard. Here’s more on the session she’s put together for you taking place next month.
✨
Beyond the Numbers: How Data combined with Intuition Can Shape Creative Strategy for your Newsletter
Are you relying on data to guide your newsletter — but feeling like something’s missing?
Join
for an engaging and interactive session where we’ll explore how to go beyond the numbers and combine data-driven insights with creative intuition to craft posts that deeply resonate with your audience.Data can reveal patterns, trends and behaviours — but it can’t tell us what truly moves people or keeps them coming back. That’s where your intuition and creativity come in. Together, we’ll explore how to balance the numbers with your instincts to create a more powerful, aligned newsletter strategy.
What You’ll Learn:
The biggest pitfalls of relying on data alone and how it can stifle creativity.
How to conduct an editorial data audit in your Substack dashboard to spot patterns, shifts and opportunities in your newsletter publishing queue.
Why data sometimes takes us away from our intuition — and how to reconnect with your creative instincts.
This session includes a unique guided Somatic Signalling Guide™ to help you tune into your creative instincts, followed by a hands-on reflection activity to uncover what your stats are really telling you.
Who Should Attend:
This session is perfect for creators, strategists and business owners who:
Want to deepen their connection with their audience.
Are curious about balancing data insights with creative instincts.
Feel stuck chasing metrics and want to align their strategy with their bigger vision.
Walk Away With:
A clear framework for using both data and intuition in your creative decisions.
Practical tools to nurture stronger connections with your audience.
A renewed sense of alignment with your creative vision.
✨ Join us to learn how to blend numbers and creativity for your most powerful newsletter strategy yet!
About your Facilitator
Amanda Bray Hinton is an editorial strategist, writer and editor with nearly 20 years of experience in publishing and online marketing. Long before creating her bestselling newsletter, The Editing Spectrum, Amanda discovered a passion for interpreting audience data and crafting authentic, sustainable, and effective editorial strategies in the B2B space.
An entrepreneur since 2014, Amanda led a boutique content and self-publishing business before evolving into a trusted advisor and editorial strategist for writers and creative entrepreneurs. Clients often describe Amanda’s ability to interpret data as almost “magical,” thanks to her gift for uncovering deep insights and seamlessly shifting between detailed analysis and big-picture strategy.
Certified as a mindfulness awareness meditation instructor, Amanda brings clarity and calm to her work with clients, helping them navigate decisions with confidence. When she’s not writing, analysing data, or guiding somatic practices, Amanda enjoys tending her garden alongside her partner, Lee, and their daughter, Evagene.
Also coming up in the Sparkle on Substack 💎Diamond Membership this year;
March - Human Design for your Substack home with
May - The Joyful Act of raising your prices with
And our quarterly strategic cohort meet ups where you can work with me on your course corrects following personalised mini-audits.
The benefits of becoming a Diamond Member are here, do let me know if you’d like to join the next time the doors open by emailing me.
To sign up for sessions, please click the links in the membership portal
My paid subscribers doubled (Oct - Dec) and I hit my gentle goal of 3500 readers.
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