The Content Brief
The Content Brief
🎧 What it really takes to build a world-class Substack
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🎧 What it really takes to build a world-class Substack

And a new book to help you do just that.
4
12
Cross-post from The Content Brief
It was so brilliant to catch up with Christin and connect in with my co-author Russell in this podcast recording celebrating our book 'How to Build a World Class Substack'. You'll hear how our approaches to running best selling Substacks are very different and also my hilarious experiment with trying to go viral with Notes. -

Welcome to The Content Brief 💼, your roadmap to showing up consistently (with intention)—delivered in brief, straight to your inbox. 

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⏪ Last time, the replay for our Mid-Year Content Roadmap Reset. That’s here.

⏩ Today, how to build a world-class Substack.


Russell Nohelty (l) and Claire Venus (r) have co-authored the definitive “how to” guide to Substack, which has already reached 10x its goal on Kickstarter.

As if

and didn’t offer us enough strategy and space to elevate our work here on Substack, its creators and just released a co-authored book packaging just about everything you could need to know: How to Build a World-Class Substack.

Back this project on Kickstarter now through Aug. 31 to get bonuses alongside your copy of the book.

Join in as I sit down with the pair to talk about the power of Substack for writers and creators, and explore how the platform can change the game for those looking to grow their audience organically.

We cover:

  • Growing and engaging a Substack audience

  • Branding to attract and retain subscribers

  • Finding and expressing your unique voice

  • Creating a safe and supportive community

  • Being honest and authentic in your writing

  • Collaborating with others to expand your reach

  • Maintaining your sustainable energy levels

They even share the one thing they think it really takes to build a world-class Substack.

And it’s something you can use today.

Let’s get “figure out my content” off your plate so you can stay in your zone. Get on the list for The Content Brief and get my Idea Bank and set-up tutorial free:

Thank you for being here! I pour a lot of love into this space and I hope you can feel it. It wouldn’t be the same without YOU! 🫶

The Content Brief
The Content Brief
Make meaningful work without burning out. ⚡️ A club for solo creators seeking *real-life approved* content management—delivered in brief, straight to your inbox.
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Appears in episode
Christin Thieme
Claire Venus (she/her) ✨
Russell Nohelty