💬 What's in a name?
The name of your Substack...
G 🌞 🌞 D Morning Sparklers!
This post is part of our our regular chatty threads section. If you’re new here or you missed any, you can join in with other threads and meet your colleagues here.
I am SO happy with my morning cuppa as our book ‘How to Build a World Class Substack’ crossed 700 sales yesterday! Whaaaaaa. I’m so excited to post out the UK ones in a few weeks. Oh it’s the VERY LAST DAY to grab a copy or upgrade your pledge to our secrets of bestsellers masterclass. This is the VERY first time I am sharing my take and intel on how to reach over 100 paid subs and Russell doesn’t usually do workshops so I’m honestly honoured we get to do this work. Here’s the link to log in and support the kickstarter. 📖 💫
It’s ALSO the very last day to upgrade to Diamond Membership here at Sparkle on Substack - my dms are open if you want to chat about whether it’s a good fit for you. All the info on what the membership tier unlocks is here. Doors close first thing in the morning on 2nd September.
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Ok now to our cosy chats? ☕️
Ahead of my guest workshop with Aimée Francis on ‘micro copy’ for your Substack and other spaces, I wanted to get the conversation started about the name you chose for your Substack.
When new clients come to me they are often stuck about what to call their publication. I also hear from you when you want to change your name - it feels a big thing? You are allowed to take your time on this…
I wanted this thread to be a resource for us all…
So, tell us a little about…
How you landed on the name for your Substack?
What it means to you?
You could also share - what type of reader it’s attracting?
I’d love to know your thoughts in the comments below… you can share to Notes if you like too.
Enjoy your weekend and I’m so looking forward to getting in the mix with you all properly again next week. THANK YOU from the bottom of my heart for supporting all my sales messages around the book. It means the world to have so much support.
Claire
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Sparkle on Substack came to me in a flash of inspo in the middle of the night in July last year.
I got up at 4am to work on it. I had a fully formed brand with our lovely green and pink hues and I took to canva to design everything up and make the publication live.
Green as a nod to my obsession with the magic of The Wizard of Oz as a kid and pink because I love the softness of the colour and it's always been part of my brand.
Sparkle on Substack is an invitation - it's an invite into a rose quartz grotto of wonder, a place where our innate creativity lives, a place to lean in and better understand the spark of magic that comes with the craft of writing and creating things for an audience.
It attracts free readers who want to support me and are leaning into learning more about Substack - there are 6700 of them and members who want to sit in circle and go deeper on the gifts of the platform, connect and spend time working on their Substacks. There are 337 of you. 💝
THE GRANNY WHO STANDS ON HER HEAD
I am 82, a granny and I stand on my head. It is the title of my most recent book, with the subtitle Reflections on Growing Older (about why I actively like being an older woman). When thinking about the title of my Substack, I thought why not use it here, too? It has a joyous air (and I am a very positive person) and, as one friend suggested, conveys the idea of having a different point of view (which I often do). So it all came together and the title was born. It allows me to write about anything I feel like, including - but not limited to - being an older woman.