Three ways to run a New Year Sale
On your Substack + the results of my recent experiments. 👩🏽🔬
Hi Sparklers,
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Three ways to run a New Year Sale ✨
Offer a discount using a special offer coupon. If you do this you can set parameters like a closing date and/ or in conjunction with annual sign ups only. It’s best to send this email from your subscriber tab and select all free subscribers only rather than publish to your Substack website. A class on how to do this is in the a-z.
Offer an added bonus - a competition works well. Perhaps you could offer a physical product/s like a bundle of your favourite books or an act of service some mentoring time with you. Make it clear the odds will be stacked high to win!
Offer a deal on monthly subscriptions. Sometimes folks don’t want the commitment of annual for all sorts of reasons. Here at Sparkle, the option for monthly subs close tonight but have been open for a couple of days which has led to 11 people jumping in. I might run this again in Spring and once more in 2025 - I’ll see how I feel. If you look at your monthly pricing, maybe there’s a way to make it slightly cheaper for a limited time?
Other tips
Make sure your value proposition is clear. What do people get if they sign up? What’s in your archives? How often do you publish? When do you take breaks? I cannot stress enough how important this is. You are safe to be human - don’t over promise. Better to under promise and over deliver!
Curatorial excitement - can you give us a sneak peak as to what’s coming - if you’re excited about it - we will be.
Transparency and trust is key. If people trust you they are more likely to trust you will deliver and pay for your offer. How are you building trust with your audience? How are you peeling back the curtain for them to get to know you?
My recent growth experiments 👩🏽🔬
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