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Subscriber Retention on Substack with Lucy Werner

Sparkle on Substack, Season 2, Episode 12b

Just a reminder, it’s the last month to jump in as a monthly paid member to Sparkle on Substack. It’s currently £11 a month or £95 for the year.

On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14.

If your a current member your price will always stay the same.

Help

meet her goal of reaching 500 paid members and upgrade to her membership with this special 30 day free trial.

"And even before I turned on Substack, I'd written about 100 articles on medium just to practice. So I kind of had the, you can actually, if you scroll back to my early medium articles, the headlines and the content are horrendous because I kind of just use that as my public draft notebook. We didn't have an audience there, so it didn't matter."

Want audio only?

It’s here;

AI Timestamped Overview

00:00 Transitioned from agency owner to teaching DIY PR.

03:54 Starting paid subscriptions is challenging but essential.

08:17 Needed time to join membership; later invested.

11:06 Unusual growth pattern influenced by pricing adjustments.

14:24 Volume strategy balances lower price with higher subscribers.

19:31 Adjusted pricing due to audience preferences and data.

21:07 Incredible story shared, emphasizes audience value clarity.

23:35 Lucy's genuine journey is highly relatable and human.

26:57 Networking in community fosters diverse support and learning.

33:34 Reached over 40,000 people, enjoyed the process.

35:35 Substack endorsement could've boosted book's popularity.

37:08 Always carry and promote your book creatively.

40:44 Contemplating final project launch before year's end.

44:25 Improving base tier to spur organic growth.

48:17 Expert: B2B data analysis and editorial skills combined.

49:56 We're all in service, evolving together constantly.

54:13 Never drastically reduce prices; honour initial supporters.

57:44 Join workshops to learn and grow your business.

How Data Analysis with

Altered My Subscription Pricing: "The data audit was super, super clear that there was a sweet spot where my audience were coming in and the pricing of 20 pounds a month and 150 was way outside of that. So I decided to bring it down."

Watch on YouTube

Find and follow Lucy online

https://www.instagram.com/lucywernerpr

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Sparkle on Substack
Sparkle on Substack
Stay Creative on Substack with tutorials, teaching, posts, threads, thoughts and tools. Special guest episodes with those who I massively respect and I know will help you sparkle up your Substack and find your true north on the platform! ✨