✔️ Secrets of Substack Bestsellers

The Masterclass 🍎 💫

Hey all,

How are you? I’m enjoying my ‘pared back’ working schedule over summer. I can’t wait to tell you all about it when I’m back in September. Huge thanks to

Mika

for supporting you all in chat.

Here at home, the sun has been so beautiful and consistent and I’ve been doing a little garden make-over - it’s make me so happy. I’ll post some pics when I’m properly back over on

Creatively Conscious by Claire Venus

after my summer break.

ANYWAY….

I’m really just popping in to say, we are just a few days away from 31st August which is when pre-orders for our book ‘How to Build a World Class Substack’ will close and my brain will stop waking me up with all the ideas of how to tell everyone about it in different ways. 😵‍💫

As part of our Kickstarter campaign you can also buy a two hour LIVE class with us (Russell Nohelty and I).

Secrets of Substack Bestsellers is a two hour LIVE masterclass and is a HUGE complement to the book.

It takes place on 17 October from 5-7pm UK time. That’s 9-11am PT. You also get the replay.

Russell and I have taken quite different approaches to building our Substack publication. I have 11,000 subscribers and over 400 paid across two publications. At the time of writing my paid conversion is 5% on Sparkle. Substack tell us 3-5% conversion is average with 1% also being normal and 10% being high. When you know this you can really start to work out what YOUR Substack can be for you if you decide to monetise. It’s obvious to me lots of my readers are here just to lean in and be part of the community and I love that. There are also a small percentage who are getting to know us before they join the membership. There are over 400 new people arriving here every single month consistently. That’s A LOT of people.

Russell has almost 70,000 subscribers across 5 publications with over 800 paid. Russell’s Substack earns him $15700 annually in gross annualised revenue. When we met a year ago he had around 20k readers here. ¹

My Substack publications earns me over $40k annually in gross annualised revenue. It’s also a ‘funnel’ and bill board for my other work.

I run a membership model with video classes on both my publications. Russell does not offer classes (usually) and focusses on lengthy articles and e-books for his paid supporters.

You’re SO welcome to join us at our Secrets of Bestsellers class this Autumn

Our SPECIAL one off class is for anyone who;

• Is curious about monetising their Substack and how it fits with their eco-system.

• Is shaping a goal to get to and stay a Substack bestseller (101, 1001 or tens of thousands of paid subs).

• Has some time to work on their Substacks. From an hour a week to longer.

In the class we will take your question in advance AND live around monetising your Substack publication.

The replay will be available within 24 hours.

We’ll share our own stories, methods and success stories from those we’ve worked with too. Don’t miss this chance to quiz us both together. Like I said Russell doesn’t usually do classes this way so I’m over the moon we get to do this as an act of service for the community. We have 18 people already signed up to class and we gave

Martin Hughes

a free spot for being a SUPERSTAR over at the

The Sparkle Summit - Substack x Publishing

last weekend.

🙏

MASTERCLASS OVERVIEW

Secrets of Substack Bestseller’s Class (Duration two hours)

17 October from 5-7pm UK time. That’s 9-11am PT. You also get the replay.

We will cover;

1. Your Substack Content

• Low touchpoint vs high touchpoint publications (including audio/ video/ founding memberships). ²

• Variations in how you gate your content/ bespoke conversion content

• Running a limited-time launch

• Content Bundling/ Webinars or Live Q&A Sessions

• Special Offers/ coupons/ Ways to productise your offerings

• Irresistible Lead Magnets 

• Building a smart Email Funnel (welcome emails and off platform)

2. Understanding Growth

• The growth to monetisation power curve

• Growth within the Substack app v email.

3. Adverts, Fans and Affiliates

• Paid Advertising

• Partnerships/ personalised outreach

• Affiliate Marketing

• Feedback and Growth Loops

4. Social Proof

• Leveraging Social Proof

• Collaboration

AND your questions and our answers live on the call. ☎️

✨

To buy the class, you have to log into you kickstarter account and head to our link and upgrade your pledge.

This masterclass is designed for writers who want to build their audience and convert free subscribers into paid supporters on Substack, aiming for at least 101 paid subscribers and onto earning a portion of their living through Substack subscriptions. The session will cover essential strategies, from branding to leveraging special offers, and will provide actionable steps to help participants reach their goals.

It is co-hosted by both

Russell Nohelty

and me LIVE on zoom!  

There’ll be prompts for self-reflection, downloadable worksheets, and actionable exercises too. The ONLY way to grab your ticket is on kickstarter by supporting our pre-order campaign.

Let me know if you have questions…

Chat soon! Thank you for giving me space this summer and for supporting me with our book.

Claire

✨ 📖

PS - My Diamond Members will receive the replay of this class after it’s taken place. Remember there’s a special one time offer on Diamond Membership with access to me via DM for a year if you join before 1st September.

PS - Ooo and if you wanted a little introduction to us both, you can find that here;

Introducing your hosts

1. I am transparent about money and all of my strategies here because I could not find that when I first arrived. I know it’s often seen as ‘uncouth’ to talk about money but hopefully you guys see that I am demonstrating what works here in a way that feels inviting and transparent. Maybe inspiring too.

2. Remember our focus is always building without burn out, thriving and joyful, sustainable growth. It builds on what is in the book.