Thank you ✹The Unmasked Woman✹ (Hannah), Vera Lúcia, Rose Wippich, Lisa Conquet, Rita Riebel Mitchell, and many others for tuning into my live video with Bella younger! Join me for my next live video in the app.
You can subscribe to Bella here…
And I highly recommend following her on IG here…where you can also download the template I mention…
Her book The Accidental Influencer is here… https://www.amazon.co.uk/Accidental-Influencer-Likes-Nearly-Ruined/dp/0008402493
Ai overview thanks Claude
What this session was: a live audit with Bella Younger (author, “The Pug’s Ear” on Substack) covering identity/rebranding on the page, the about page, positioning.
Old identity, new chapter: Bella’s wrestling with how much to reference her old “Deliciously Stellar” persona.
Claire’s take: you can honour a past identity without leading with it; people don’t need to know who we are in the world, we can just be who we are.
The about page is prime real estate: a photo, a book link, and social proof (testimonials) belong there — and most people never find the edit button because Substack keeps moving it.
Subscribe buttons need repeating: one at the bottom isn’t enough. Put one early too, because people get distracted mid-scroll.
Say less than you’ll do: if you might publish weekly, promise two to three times a month instead — it protects you on a bad week and it’s fairer to readers who are giving you their attention.
Pricing is emotional, not just mathematical: low, easy price points (the “cost of a coffee”) bring in more subscribers overall, and subscriptions are often the first thing people cancel when they feel overwhelmed — a cheaper annual plan protects against that.
Momentum beats perfection: scheduling a post before it’s fully finished can be the deadline that actually gets it out the door.
