Going (and staying) paid on Substack
🪑 How many chairs do you want to set out, for how long and what does it all mean for our creative careers long term? ✨
“I want to be in the arena. I want to be brave with my life. And when we make the choice to dare greatly, we sign up to get our asses kicked. We can choose courage or we can choose comfort, but we can't have both”.
Brene Brown
Last night I dreamt I was swimming in a bright turquoise sea. The mid day sun was hitting the water and glistening in new ways. I felt safe.
I fell asleep treading water and ended up far away from the shore by myself. There were hundreds of people in the sea at a distance. Weirdly no one on the shore. They were around me having fun in their groups but none of them could see me or how far away I was.
There were a multitude of swim aids; rubber rings and orange arm bands, lillos and brightly coloured swim caps. It was almost like the start of a beautiful theatrical event - a flash mob at sea. 1
I think it’s because I was anxious about my children starting back at their schools after the holidays.
I think it was also because sometimes I feel like the unknown parts of running my own (mostly online) business like to pop up and remind me to take stock and ground in action.
So what was once a dream scape is now my reality.
From a place of unknowns the only option we have is to lean in and get to know more about the knowns. Nope not Dr Seuss at all - all me! 😁. We are all doing this work for the first time ever together - it’s new; it takes some figuring out… of that much I know.
Hi, if you’re new here I’m Claire. I’m an Engagement Consultant and Mentor for the Arts and Cultural Sector. I live under dark skies on the Northumberland Coast with my husband, two children and 5 pet chickens.
I started
to help you navigate what is possible for you here because it’s my belief that all the rules are (actually) made up and we get to lean into what’s expansive and exciting to us.We have a community of almost 200 members - we meet twice a month on zoom and every week on chat to support each other in this wonderful space called Substack.✨
Our very own community to shape and get to know…
I posted this note on Substack Notes last week;
…I am genuinely curious on how people think it might work or if anyone actually knows how it is working…
Thank you
, , , , , , , , , , , for your responses and thoughts!✨
My ask was prompted by this Note from
Which is really about expectation of human behaviour and the important point of setting out our stall here so that we can be as clear as possible to those visiting.
Clear on what’s on offer, clear on what we expect, clear on what they are invited to do behind our paywalls.
Also clear on what our earning potential is otherwise we are really just feeding the jukebox endlessly with our hope tokens and walking away half listening for the right song.
Thanks to
for highlighting his journey financially here in 2023. If you don’t know Russell’s work he works tirelessly to write and expand all possibility here over on ;
So… on zooming out to zoom in…
Before we make our grand paywalled plans here we need to first ask a tonne of questions of ourselves;
1. What is a more intimate space calling of us?
When we start, we will start with a small number of people to serve… at least that’s true for most of us. What could that space look and feel like? How can we welcome new people in…
2. Might they stay or might they go…?
I don’t have unsubscribe notifications turned on so I literally never know when someone unsubscribes (free or paid). This is a conscious decision and personal to me.
It’s important you measure how the unsubscribe energy effects you and set your space up accordingly. I often check what my subs are reading to give me a sense of what they open. The wonderful Sarah Fay says; “un subscribes are maths not drama.” which I love but if you are new to holding space or having a list un subscribes might sting!
I guess what I’m saying is I feel you have to find your own way through handling subscriber energy?
One thing I know is to stay in my MOST creative bubble I simply can’t concern myself with what anyone else is doing.
🫧
Unless I feel a publication nurtures, educates and mentor me through their posts or presence I don’t subscribe.
Sometimes some one says something in SUCH an authoritative way you believe it to be true instantly.
Reminder; what’s true for them doesn’t have to be true for you. People WILL come and go, that’s what people do.
✨
3. How much energy do I have to deliver paywalled or special content?
The first models I saw here delivered 2 (ish) paywalled written posts a month and often 1 or 2 others as free reads.
That all changed when creators and mentors/ those with coaching experience came over because they started putting zoom links behind the paywall and that made Substack a place for community interaction and special ‘events.’
The monthly and annual prices didn’t go up. It’s a TOTAL free for all now. There are hundreds of pieces of content behind paywalls, audios, video tutorials, whole courses, personal shares, confessional shares - an all access pass designed by us.
It’s overwhelmingly beautiful.
✨
4. What contact do I want with my subscribers?
The exclusive club energy
Some people ‘just’ write.
Some people turn off comments except on paid posts.
Some people sit in circle over zoom
Some people offer first refusal tickets/ access
Some people offer 1-2-1 mentoring
What do you want to do?
5. Can we determine how long our paid Subscribers will stick around?
We can actually with a simple sum…
You can subscribe to membership here to read the rest of this post. I deeply appreciate your support and in return you access 10+ videos, trainings/ workshops and as a January gift you get my hour long Substack masterclass and 4 week drip fed course for beginners too.
If you want to restack part of this post and carry on the conversation on Notes you’re welcome to.
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